Reputation is a valuable business asset; with a good reputation, almost anything is possible in business. Almost nothing is possible without a good reputation. Building a reputation is necessary, yet it is equally difficult to build it over time. In the context of turbulent market changes at the beginning of the third decade of the twenty-first century, sustainability takes on new dimensions. The authors’ effort is to provide the reader with an analytical view of the sustainable development of corporate reputation. This scientific monograph synthesizes almost a decade of intensive scientific work. The authors believe their work will be beneficial for the professional public and the academy. Target groups include business professionals, investors, consultants, academics, and policymakers, who can all use the insights and strategies offered to navigate the complex dynamics of this multidisciplinary topic.
JEL Classification: G20, M31, M37, L14, L26
The authors
Assoc. Prof. Ing. František Pollák, PhD. graduated from the University of Prešov, where he in 2013 defended his dissertation. As an Associate Professor at the Faculty of Business Management of the University of Economics in Bratislava, he deals mainly with the issue of corporate reputation in the context of its sustainable development. He is the Student Personality of the Year award 2012 nominee and the 2008 world semifinalist from Intel Berkeley entrepreneurship challenge 2008. Apart from other professional activities, He is an expert evaluator of the Research Agency for the Creative Industry, and a member of the European Alliance for Innovation.
Dr. h. c. Prof. Ing. Peter Markovič, PhD., DBA is Professor at the Faculty of Business Management of the University of Economics in Bratislava, where he in 1997 started his professional career. He deals with the issues of corporate reputation, financial sustainability, corporate financing and financial risks. He is a supervisor of doctoral students, more than 40 of whom have successfully completed doctoral studies. In the field of research, he focuses on the issue of circular economy and a sustainable business environment.
Ing. Róbert Világi, PhD. graduated from the University of Economics in Bratislava, where he in 2023 defended his dissertation. In his research, he is focused on reputation management and its effects on business in the world of new digital technologies.
Mgr. Michal Konečný, PhD. graduated from the University of Economics in Bratislava, where he in 2023 defended his dissertation. He is currently an assistant professor at the Institute of Technology and Business in České Budějovice, in the Department of Tourism and Marketing of the Faculty of Corporate Strategy.
Publication date 25.10.2024