Corporate Reputation – Pollák, Markovič, Konečný, Világi

Reputation is a valuable business asset; with a good reputation, almost anything is possible in business. Almost nothing is possible without a good reputation. Building a reputation is necessary, yet…

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Reputation Management – Frank Gerwald, PhD.

The establishment of a good reputation often takes many years, but it can also be permanently destroyed in just a few minutes. The aim of this research is to identify…

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Success and Ethics – Georg F. Sievers, PhD.

In many cases, globalization and internationalization in the competitive environment mean that the call for honesty, justice and integrity is becoming ever louder in the corporate environment.

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Perspectives, Implementability And Measurability Of Ethical Principles In Business Management – Georg F. Sievers, PhD.

This thesis entitled Perspectives, Implementability and Measurability of Ethical Principles in Business Management examines whether and to what extent pursuing ethical standards in a corporate context is possible.

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Medienpiraterie – Dr. Stefan K. Braun

MEDIENPIRATERIE in Form einer Herstellung von und Handel mit Raubkopien ist ein ernst zu nehmendes ökonomisches Problem in der Medienindustrie. Die Mehrheit eingesetzter Schutzmaßnahmen bietet keine gezielte, kontrollierte Rückverfolgung (Controlled…

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Managing And Developing Human Resources 2015 – Ing. Jana Blštáková, PhD., Prof. Ing. Peter Markovič, PhD.

The international scientific seminar Managing and Developing Human Resources 2015 has been organized as one of the events of Faculty of Business Management, University of Economics in Bratislava on the…

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